More movie industry nonsense.

From Techdirt:

Now The Movie Industry Wants To Blame Halo 3 For Bad Box Office Weekend

The movie industry always wants to blame someone else when something goes wrong with ticket sales -- and it almost always seems technology focused. There is, of course, the ever popular technique of blaming bittorrent, A few years ago, we heard that the industry was blaming text messaging, as apparently kids would SMS their friends to let them know that a movie sucked. Now that we're into October, there's been a dip and the blame pointing fingers come out quick. What's the problem? Apparently it's Microsoft. You see, Halo 3 recently came out, bringing in more money on opening day than any movie ever. That news seems to have gotten the attention of some movie studio folks who are now grousing that Halo 3 is to blame for poor box office performance this past weekend (found via The Raw Feed).

The movie industry seems willing to blame anyone but themselves for poor movie sales.  In reality it's much simpler then they often postulate : box office results drop when the movies suck, It's really as simple as that.